About US

WHO

Clarity of Purpose

The driving force of our communication and the root of our success as an agency is clarity of thought. We embrace its simplicity because we understand that clear communication that is easy for consumers to comprehend will always make the greatest impact.

Crystal clear ideas bring order to your decision-making process and unlock the full potential of your brand. Everything we do for you is designed to work together, concisely and seamlessly. Our winning approach is embraced by all the thinkers, doers, creators and partners we collaborate with to bring your brand to life.
We are 100% South African with a solid footprint across Africa, we are able to execute work throughout the entire globe. Crystal Creative is partner run by solid independent partner agencies in Nigeria, Kenya, Zambia, Zimbabwe, Ghana, Ethiopia, Angola, Botswana and Mozambique.
We are plugged into the pulse of the continent, inspired by our combined love for clear, simple work.
WHO

Our Culture

As Crystal Creative Agency we believe in brutal clarity of thought. We embrace simplicity as the ultimate form of sophistication. With us, the winning idea is one that is simple and clear enough to understand and execute. We call it a Crystal Clear idea. This kind of approach to work is embedded in our thinkers, doers, creators, partners and people we collaborate with
WHAT

Clarity of Focus

Services
How do we stay ahead in a constantly changing business world? We make sure our communication tools and platforms evolve with the times. Our services are designed to keep abreast of new trends and rapidly meet the needs of our clients and their consumers.
Activations
We help clients design activation campaigns that create memorable experiences for consumers, from conceptualisation through to execution.
People
Leaders bring people together. From influencers, hostesses, promoters, bar teams through to MC's, we are able to provide you with the experts in the field who will match your brand values, marketing needs and business objectives. Working with you to grow influence, gain trust and build authority
Event Services
We are passionate about running and managing events for occasions of all types and sizes with excellence. Clarity of ideas become on-point executions and our capabilities extend to clients in every industry. Work with us as we turn a dream imagined, into a dream fulfilled. .
Above the Line
Aiming at the mass market? We'll generate the best insights and the most creative communication so your brand can attain the widest reach and make the greatest impression. It is our job to advance creativity with new-age thinking. .
Below the Line
We have the ability to build brands from the ground up using traditional media together with modern tools to generate brand awareness. Our efforts are focussed on building brands as well as building bridges.
Insight Safari
Through our Insight Safari platform, we take brands on insight mining missions in a modern and highly informative way. With focus groups rapidly becoming outdated, insight safaris are redefining how clients understand their consumers, analyse key trends and conceptualise strategies
Work

Our Work

Botswana Telecommunications Corporation

Launching of BTC
Scope of work
  • Above the line advertising
  • Design
  • Sponsorships
  • Insight Safari
  • Below the line advertising

Beefeater Pink

Beefeater Pink Activation
Scope of work
  • Above the line advertising
  • Strawberry picking and pink brunch activation
  • Sponsorships
  • Below the line advertising

DS Damat

DS DAMAT Content Development
Scope of work
  • Above the line advertising
  • Content creation
  • Below the line advertising

Pierre Jordan

The Home Of Pierre Jourdan
Scope of work
  • We partnered with a platform called The Grooming Social to activate the Haute Cabrière

Stella Artois

Stella Artois Brunch Activation
Scope of work
  • Event management
  • Content creation

Fishaways

Fishaways Regional Activations
Scope of work
  • We held activations in Gauteng, Kwa-Zulu Natal and Western Cape to drive penetration and trial for Fishaways regional teams were also trained in workshops on how to successfully run an activation

ABSOLUT EXTRAKT

ABSOLUT EXTRAKT LAUNCH IN SOUTH AFRICA
Scope of work
  • Crystal partnered with Absolute Extrakt to launch the brand in the South African market through activations.

Milky Lane

Milky Lane Blitz Activation Campaign
Scope of work
  • Crystal brand promoters surprised Milky Lane’s target market by offering free ice cream to customers. Customers were encouraged to download the Milky Lane app to receive R50 of their first purchase

ISONO

LAUNCHING OF BET AFRICA'S BIGGEST DRAMA SERIES, ISONO.
Scope of work
  • Above e the line advertising
  • Advertorial Design
  • Insight Safari
  • Sponsorships
CONTACT US

Get In Touch

Contact Info

Office Address

21 Impala Rd Chislehurston, Sandton, Johannesburg, South Africa

Telephone

P: +27 76 026 8084

Opening Hours

09:00 – 17:00